Denver home buyers and how to attract them. Sure, it’s easy to market homes for sale in Denver, Colorado that sit near a mountain trail, feature gorgeous European appliances, and are located in the most prestigious neighborhood in town (Wash Park anyone?). But it’s slightly more intimidating trying to make an average house in a starter home neighborhood stand out from other real estate listings.
There could very well be things you take for granted that a first-time buyer might be drawn to as long as you mention them in the house listing. Here’s a few things buyers love and sellers fail to mention in house listings.
1. Proximity for Denver home buyers
You might be thinking the right Denver home buyers for your home will find it online because of where it’s located. Why bother calling out the property’s proximity to amenities and attractions?
Some buyers simply might not know to search for your zip code if it’s a block away from the one they’re actively searching in. Or they might not be aware that your hidden gem of a neighborhood also happens to be tucked within a half-mile of a train station, entrances to three freeways, and two parks. Buyers’ proximity wishes might be different from the location requirements of their search. They might be looking at all homes in your town that meet their price range, but the fact that yours is within walking distance to a major employer or university could push you to the top of the list.
If your house is located in a desirable neighborhood, major employers, universities, recreational facilities, or walking distance shopping and dining. Make sure you highlight everything to Denver home buyers.
2. “Baby Boomer” Friendly Denver home buyers
Baby Boomers are not necessarily looking for homes with built-in disability features, but homes that allow somewhere they could live comfortably for retirement and beyond. This means homes with level-in entrances, single-story layouts, and low-maintenance landscaping have a massive new audience. That’s why Ranches are most popular of all home types. These features might otherwise not be mentioned in a home’s marketing, but they should, especially if homes near yours tend to have stairs on top of stairs or other features that are difficult for people to access as they age.
Similarly, the movement toward aging in place has seen many more families moving older relatives in with them versus moving them out to retirement homes. This is going to be happening more and more. These extended families often are looking for homes with a well-appointed “mother-in-law” or “outlaw” unit, or a second master suite located on the home’s ground floor. Don’t overlook this one with Denver Buyers.
3. Energy and Eco-Friendly
Most likely, you won’t forget to mention if your home runs entirely off the grid or implements gray-water reuse and rainwater harvesting. But even buyers who aren’t hunting for a “green” home can be attracted to the budget-friendliness of energy-efficient features. So if your home is a pretty no-frills property but has a tankless water heater, dual-pane windows, and new insulation, mention it! If you’ve managed to get your energy bills down way below what’s normal, this could be a selling point you don’t want to forget.
If your home is to encourage greener living, that is worth mentioning in your listing. You might think things like your little organic kitchen garden, backyard compost bin, or that recycling center you installed are so low in cash value that they don’t warrant a line in your house listing materials. Loads of Denver home buyers are attracted to these sorts of features today.
4. Storage Space for Denver home buyers
After living in a home for a number of years and likely outgrowing it, it can be hard to market storage space if it’s something you see as a flaw. Just remember: Showcasing your home in the best light is not just about what you love about it, it’s about what the buyer will fall in love with.
First-time Denver home buyers are not simply comparing your home with other homes, they also are comparing it with the renter lifestyle and every bad rental property that inspired them to make the leap to being a homeowner. A common complaint from renters is that apartments lack storage, which can lead to a frustrating, cluttered life. The vision of having a place for storing everything is a big motivator for many first-time home buyers. So if your home is tricked out with walk-in closets, pantries, or other built-in storage amenities that you plan to leave for the new owner, make sure your agent boasts about that in your home’s marketing materials.
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